NEUROMARKETING ARTIFICIAL INTELLIGENCE

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NEUROMARKETING ARTIFICIAL INTELLIGENCE

SEE YOUR BRAND, CORPORATE ID, ADVERTISING, WEBSITE, TV SPOT THROUGH THE EYES OF YOUR AUDIENCE


CHANGE is the catchword today and what’s only constant today is the accelerating pace of change and it is certain that we cannot continue to practice advertising the way we have been.
Recycling the advertising process to stand out among the clutter is to connect with the consumer’s mind and trigger it, to elicit a response.

The process calls for a high amount of intuition, lateral thinking and a complete out-of-the-box act. The Future of advertising shows that major shifts are occurring at the intersection of consumers, marketers and media companies.

WHAT’S ARTIFICIAL INTELLIGENCE?

A robotic/scientific research and its physiological / Neurological relation to humans A salient: [neuroscientific term: relevance ] simulation of the human attention. Artificial intelligence is a discipline of computer science study of symbolic reasoning by a computer and symbolic representation The objective of applied Artificial intelligence (AI) is to design and simulate computer characteristics normally associated with natural intelligence (NI) i.e. performance, adaptability, and self-knowledge.

This cognitive agent uses four models.

1- The first is a dynamical model of human attention, for estimation of the location of a person’s attention, based on information about objects and the person’s gaze.

2- The second model is a reasoning model which the agent uses to reason through the first model, to generate beliefs on attention states at any point in time.

3- With a third model, the agent compares the output of the second model (a descriptive model) with a model for the desired attention distribution(a prescriptive model)

4- Finally, the agent uses a fourth model to provide support: in case the third model assesses that there is a discrepancy with respect to a certain object on the screen, it directs the person’s attention to that object. Initial versions of the first two models were adopted from earlier work

NEUROSCIENCE NEUROMARKETING AND ADVERTISING

It is recommended that you visit this link to get acquainted with artificial intelligence and to better understand how Advertising and environmental stimuli enter the consumer’s consciousness and /or sub consciousness.

THE OLD PARADIGM

• Interruptive advertising and promotion
• Broadcast advertising: ads speak at you not to you
• How were they perceived?

Broadcast violates people’s rights
• Conflict caused a revolution: the unethical behavior became UNACCEPTABLE

Consequences of the revolution

• People to take back their power

THE NEW PARADIGM

Advertising Take 2

PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST:
THE OPEN - CLOSED CHALLENGE


TODAY, CONSUMERS DON’T SEE YOUR AD:
Emotion to faults is always blind, unconfined, and breaks all chains verbal seduction.




Emotional responses to commercial messages [below the level of conscious awareness] can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on YOUR [AUDIENCE‘] inner decision making process.



SEE YOUR BRAND THROUGH THE EYES OF YOUR AUDIENCE


// PACKAGING: attention simulation test

SLEEPLESS IN THE SUPER MARKET

Most of us are 'sleep shoppers', wandering the store, missing all the advertising. Only 7 words
are read during our shopping trip and believe it, 80% of our shopping is completed
subconsciously. Imagine your brand in perfectly placed on the supermarket shelf competing
for attention with other brands

Take your brain to the gym, take this attention simulation test and experience the amazing
accuracy consumers simulated attention through the powerful artificial intelligence: Let’s say my brand is the middle package top shelf and you’re the customer… Objectively, observe all the brands on the shelf for 5 seconds and memorize your


1- The trajectory of your eye fixations
2- Your attention span
3- Your emotional engagement

Then look the AI generated results just below it. (Please do not peak at the result unless
you’re ready)



YOUR ATTENTION SIMULATED RESULTS:





So how is the consumer’s behavior measuredin the new paradigm?

When a person is exposed to a visual communication he/she is also faced with the decision of
accepting or rejecting the persuasion, he/she may be expected to relate this information to his
existing attitudes, knowledge, feelings, etc. In the course of doing so, he/she is likely to
rehearse substantial cognitive processing beyond that of the persuasive message itself.

EVALUATE AND MEASURE THE IMPACT

Before your send your brand to the shelf, and prior to incurring colossal printing cost, take the
time and look at it from a cognitive perspective. It is VITAL that you run it through a cognitive
analysis . This can be done by contacting http://btoone.com you’d be astonished at the results
and how it will impact its success.

// ADVERTISING

Let’s look at the top 7 reasons of a failed ad:

• Corporate vanity
• Failure to understand and focus on the consumer
• Confusing content
• Too much emphasis on price
• Unrealistic expectations
• Too much about the product
• Not memorable. Not meaningful

Let’s imagine you ran this sad for an 8 week period, only to realize that the return
Is negligible vs. your cost of designing the ad, and running it. This comparative analysis is
of paramount importance when it comes to you ROI
The common mistakes of a failed print ad

• Playing "Follow the Leader" with your competitor. Your competitor's marketingagenda may not resemble yours, so copying his/her advertising strategy isn'tthe best way to be effective.
• Assuming that bigger and louder is always better
• Too much emphasis on the creative and none on the customer’s benefits:
• Don’t decorate, communicate. Consumers are not there to rate your creative but seek their benefits.
• Too much clutter: too much information kills the information
• Etc.

To ensure total objectivity (Please do not peak at the result unless you’re ready)






Once you’re ready can you look at the results? Scroll down to see your AI results bellow. Note: AI results represent an accuracy of +/- 93% of the target audience







Each of the analysis elements represent a cognitive issue. When your ad is subjected to a
cognitive analysis, you will be provided with a tailored report detailing each of the ad
relevancy factors/ strong as well the spots on the ad.

Artificial Intelligence’s main objective is to give a panoramic view of your Print ad impact prior
to publishing. If the relevant information did not capture the target audience during the
attention simulation test, the ad will undergo a COGNITIVE optimization to achieve impactful
results. Then it is ready for publishing.

When you plan an ad campaign, designing an ad requires more than just applying the
A.I.D.A model. Your ad design must embody the persuasion principles and cognitive models
designed into it.

In order to ensure success, your ad must include the mathematics of persuasive
communication. On the surface ads may look similar in a magazine or a newspaper, but be
certain that on the subconscious level it’s a whole different depth. Mathematics is all about
precision.


// THE WEBSITE


Engage, engage, engage …THIS IS THE AGE ENGAGEMENT

The cognitive K.E.E effect: Knowledge, Experience, Emotion


Why do Websites fail?

56.6 M Websites: 7.7 BILLION Web pages worldwide. Fewer than 5,500 Websites
pass THE PERFORMANCE METRIC TEST
Why doesn’t your website perform?

The audience can't give you money while rubbing their eyes or scratching their heads.
If users can't find the sense and order they need, they soon grow exasperated and give up.
Users are NOT on your Website to rate your clever design, of flashing bells and whistles,
they’re there to accomplish a certain objectives in as little time as possible. You mess with
that, you lose that customer to your competitor who’s just a click away

1- The more elaborate the design, the greater the risk of confusion: Over-excitable,
over-design layouts fail miserably
2- Take into account "audience intelligence”: Know your audience (psycho-graphics /
techno-graphics)
4- Focus on design that draws attention to the message, not to itself: design that serves your
Website visitors objectives rather than dazzle them.

Performance metric measurement components:


1- Are you engaged?
2- Does the ergonomics (information architecture) make sense?
3- Is it easy to use?
4- Is it efficient?
5- Is it effective?


TAKE A WEBSITE AI TEST

Bellow is an interface design for your cognitive and engagement performance test. Observe this
interface for about 5 seconds, then when you’re ready, look at the results bellow.




Let’s surprise you before you see the results: here is your AI simulated attention:

1- The little Young man
2- The relevant links blocks bellow
3- then the top right
4- You ignored the logo on top left!

Assuming that your quest for relevancy is important, you were engaged for at least
15 seconds this means that the design process as well as the ergonomic (information
architecture) aspect respected your rational part of the brain while the colors and the
ambiance succeeded in engaging you fully.


Now look at your attention results bellow:

• Reclaim your customers trust
• Optimize your brand / corporate image credibility
• Minimize your risk
• Evaluate your visual communication, maximize your advertising impact. Add zeros to your bottom line.